The “Coca-Cola-nization” of the world


And we all, with unveiled face, beholding the glory of the Lord, are being transformed into the same image from one degree of glory to another. For this comes from the Lord who is the Spirit. 2 Corinthian 3:18

Outpouring_wide_t_nt 
There is a quest for transcendence, a 
recognition that the human spirit will 
never be satisfied by the material 
order. It’s the main reason for the 
collapse of Euro-Marxism. Marxism was 
offered as an ideological substitute 
for religion, and Marx confidently 
predicted that religion would wither 
away and die. But the human spirit 
cannot be satisfied with the material. 
As Jesus said, quoting Deuteronomy, 
"The human being doesn’t live by bread 
only but by every word that comes from 
the mouth of God." Theodore Roszak, 
although he lived and wrote before the 
New Age began, wrote about this. He 
couldn’t bear what he called the 
"Coca-Cola-nization" of the world. 
He hated the pseudoscience that claims 
to explain everything, and he couldn’t 
bear the undoing of the mysteries. When 
science gets its hand on something, there 
are no mysteries left. Roszak, a 
non-Christian, said that life is full of 
mystery. He said, "Without transcendence 
the person shrivels."
An Excerpt from the sermon notes of John Stott. The 
Three Challenges to the Contemporary Church, Page 10

What a great description of what happens in the life of a person, a church and a nation when all it seeks is stuff. It seems to me, like, little by little, the spark and the awe we first had of God is evaporating, as we try to fill our hearts with the pursuit of stuff. Americans spend 34 hours a week watching television. Materialism and entertainment has taken over our lives. Day by day, it seems like, we are “looking away from the glory of God in the face of Jesus and into the mundane. Life, faith and everything about them is shrinking, wrinkling and dying as we continue to take our eyes of the “mystery hidden for ages and generations but now revealed to us – his saints.”

The call to stand in awe of him couldn’t be more urgent. It is okay to have a career, to enjoy and discover new things in our world, but more than anything we need to discover God in all his beauty and glory. I’m convinced that it could potentially change the way we live.

3 responses to “The “Coca-Cola-nization” of the world

  1. Where sin abounds, grace abounds all the more. We wait and pray for His perfect will to be accomplished, whatever it is. There is nothing we can do to make it happen, but we can do whatever he calls us to do and wait for Him to make it happen.

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  2. 34 hours a week watching TV? That’s terrible! (Though I myself spent a lot of time each week on WordPress…) I agree that so often—all the time—we take our eyes off of what’s really important. Americans need a wake-up call. But what will it take?

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