At 8:48 p.m. the night of the Superbowl, Oreo tweeted this ad with the caption “Power out? No problem.” Since then, it’s been retweeted more than 14,000 times (and the same image on Facebook has gotten more than 20,000 likes)
The agency behind the on-the-fly ad was 360i. And this is what they had to say about it:
We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity
An Opportunity! Boy, that should preach…
According to Sarah Hofstetter, the president of 360i, “the big question is, what happens when everything changes, when you go off script?” And I will add – what do you do when life throws at you its greatest blow, it’s knock out punch – when all is dark around you? Some give up, throw in the towel, throw a pity party and sit around complaining when their darkest days hit. But I am confident that we can see our dark days as opportunities to reinvent ourselves, stay in the game, be creative and simply see those dark days as gifts or opportunities to capitalize on.
When we are pressed on every side by troubles; when we are perplexed and driven to despair; we don’t just give up – we get up and we seize the opportunity, turning our stumbling blocks into stepping-stones (2 Cor. 4:8). As hard as it could be – we just don’t give up!